EOC: Week 10: What Are the Benefits vs the Features?

In accordance with Armstrong & Kotler,“A brand ‘s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs.” (Marketing: An Introduction p.9) This statement is very significant, especially when it comes to marketing a product. Weeping the benefits from purchasing Bangkok Bites may determine if the customer will return and tell others.  Features may not be substantial when it comes to food products. They are mainly sought out after in purchasing cars, electronics, and appliances.  Never the less, “A company might try modifying the product- changing characteristics such as quality, features, style, or packing to attract new users and to inspire more usage. It might improve the product’s quality and performance-its durability, reliability, speed, and taste. (p.263)

Phileas Fogg’s Bangkok Bites is healthy for you because it is made from real chicken breast. It is a great source of protein, but without the carbs. It also provides B vitamins, selenium and other nutrients without the additives. It is fantastic with beer and other spirits at bars and parties.  These benefits draw in customers.

Armstrong and Kotler states “ makers of consumer food and household products introduce new flavors, colors, scents, ingredients, or packages to enhance performance and revitalize consumer buying.” (p.263) Bangkok Bites feature three flavors and comes in three different sizes. Thai, curry, and Thai peanut flavored chicken. These meat base treats offers a wide variety, and makes you yearn for more. We offer the 1.75 oz bag for on the go, for only $0.99, the 3.25 oz bag for those who want a light snack for $1.99, and the party bag, which is 12 ounces to share with friends for a bargain price of $5.99.  

EOC Week 9: Three Great Mission Statements

     A good business mission statement can determine how well your product, or products sell in the marketplace.  Most of them never change. They serve as a filter to separate what is important from what is not.  I’ve chose three statements from my classmates, which I believe are effective and comprehensible. 

     Sean Corcoran’s( http://seansshowings.blogspot.com/ )mission statement for his new snack, The Asado Tire Crackers,  is persuasive, and very descriptive.  It quickly attracts your attention by letting the consumer know they are in for something unique and exciting when they buy this product. He uses great adjectives to describe his snack, and promises a memorable experience.

      Victor Camarillo @ http://vegasvicphoto.blogspot.com/  statement is short, but to the point.  He doesn’t use a lot of big words or offer an elaborate story to promote his product. The marketing text mentions that jargon mission statements often confusing and misleading. Victor states that his product uses premium ingredients and will be on your mind the whole time.  Those two statements makes me want to go out and buy the snacks right now.  I also think he has a catchy name for his product.

     I think Alexandria Espinoza @ http://xandriamariefashion.blogspot.com/  has a great business mission statement too.  She challenge consumers  to take part of the  adventure  and the  experience of Spain. Alexandria uses words like exotic and mystery to entice every adult to buy her snacks.  She also offers other flavors for you to  look forward to and enjoy. Her statement feels right, and seems like a great marketing tool for the Phineas Fogg brand.

Week 8 EOC Creative Content

There are many ways to show creative content for my new meat snack, Bangkok Bites. I am a DFVP student so commercials or storyboarding would be an ideal way to get my product out their. I figured other DFVP students would jump on those mediums, so I decided to do something I hope will be a little different. I chose to create a product ad to display my tasty meaty treats.

 Bangkok Bites are Thai flavored chicken jerky treats that go great with beer at bars and parties. They will be circular in shape and will come in a 6 oz zip lock plastic bag. My ad will show Phileas Fogg in his flying  balloon crossing over Thailand and eating the treats. Instead of a hot air balloon, it will be a tasty Bangkok Bite that is fueling Phileas through the skies. The ad will also show its nutrient facts and high in protein content on the front of the package. Made in Thailand will be shown in bold letters.  I want everyone to know they are getting something exotic. I will also display other available flavors  on the ad like original, peppered, and hot teriyaki.

Bangkok Bites will also come in a form of chicken bars. They will be perfect for on–the-go snacks.  In the top right hand corner of the ad, their will be a price of $1.99. I will stress that you will be getting more BANG for your buck. I will use red, white, and blue for the product and the ad. Ironically their national flag has the same colors as United States. I think that can be a great marketing tool for those who really believe in the red, white, and blue.  I believe showing my product this way will excite adults to purchase these meaty treats.

            

Week 7 EOC The Pitch

My world travel adventure is coming close to an end, but I feel the excitement has just begun. My hot air balloon travel has taken me to the Great Pyramids of Giza, the Taj Mahal, and now the Temple of the Reclining Buddha in Bangkok.

             The Wat Pho or the Temple of the Reclining Buddha is the largest temple in Bangkok, so it attracts a lot of tourist and religious groups. I had decided to stay five more minutes, then I would go get a bite to eat. I suddenly witness a group of what appeared to be Asian Monks kneeling and praying to the enormous Buddha image.  Knowing that most monks are forbidden to speak because of their religious beliefs, I begin to make fun of them. I tap one of the Monks on the shoulder and said, “Why are there no good Buddhist blues guitarists?” One of the guys stop praying and looked at me with an evil smile. I replied, “ because they have no soul.” and laugh. What I didn’t know was these guys were former Triad gangsters and they took their religion seriously. One Monk pulled a gun from his robe and yelled out  “Ni chux Khxng phraphuththcea kha khea,” which means “In the name of Buddha. Kill him!” and they started chasing me. Since I’m the great world traveler Phileas Fogg, I took off running. I’ve never harmed anybody in my life.  I pushed tourist out the way , knock over fruit stands, and  hop over cars trying to escape. The Monks shot at me numerous times, but missed.  I ran into a Thai restaurant called Sai Chol.  The aroma of the food was breath taking. Hungry as I was, I took a piece of the Thai chicken off a plate and put it in my pocket. One of the Monks saw me and I ran out the restaurant. I jumped into a nearby river, and held my breath. Not knowing I was under water, the Monks walked right pass me, and started looking the other direction. I got out of the water,  went inside a laundry mat, and put my pants in the dryer.  My stomach started to growl, and I remembered about the chicken I put in my pants. I quickly took my pants out the dryer, and pulled out the dried up Thai chicken breast.  I took a bite out of the small piece of meat, and it was very tasty. I thought to myself, this would make a great snack. I returned to Sai Chol to hopefully get the permission and the recipe to the chef’s tasty Thai chicken.  I pitched the ideal to him and said, ‘If we could come to an  agreement, we could name the snack Phileas Fogg’s Delicious Bangkok Bites and make millions.” He agreed, and the rest was history.  

Week 6 EOC ME X 3

                                                     Week 6 E.O.C ME X 3 

      Ever so often, many people may buy an item either because it is expensive or valuable. We tend to
purchase things that help define ourselves and bring us joy. Three items I feel help define me is my Rolex watch, white Gucci loafers, and my Sony NEX-EA50UH professional camcorder. These things mean a lot to me, not because they are pricey, but because they represent my personality and me as an artist.
     As long as I can remember, I have been always fascinated with Swiss made time pieces. So I decided as soon as I got enough money, I was going to buy one. My watch of choice was the Rolex Datejust. I chose this watch because it was elegant and stylish like myself. The time piece isn't over the top with  lots of diamonds and gold. It makes a statement that says "hey I'm here; acknowledge me as a contender or as a professional." The Robb Report once had an article that stated "that you can tell a lot about a person just by looking at their watch."


http://www.rolex.com/en#/rolex-watches/datejust/introduction.
My white Gucci loafers shows that I am very fashionable and I care about my appearance. A nice expensive pair of shoes gives me self-confidence and the motivation I need to continue to do well in school. I know if I keep my grades up, I will find a high paying career that will allow me to continue to buy nice things when I get out in the field.

http://www.cartraderny.com/wp-content/uploads/2011/09/Fiat-500-by-Gucci-Shoes-White-850x566.jpg     

      Purchasing my own $3600.00 HD camcorder shows that I am very serious in the field that I am pursuing. I am able to shoot professional looking videos as well as edit them outside of school. I am one with my camera. It allows me to sharpen my skills on framing, composition, and camera angles. I don't know what I would do with out it.
http://www.adorama.com/SONEXEA50UH.html?gclid=CI66tuW1vrMCFVBgMgodg34ATg