A good business mission statement can determine how well your product,
or products sell in the marketplace.
Most of them never change. They serve as a filter to separate what is
important from what is not. I’ve chose
three statements from my classmates, which I believe are effective and
comprehensible.
Sean Corcoran’s( http://seansshowings.blogspot.com/
)mission statement for his new snack, The
Asado Tire Crackers, is persuasive,
and very descriptive. It quickly attracts
your attention by letting the consumer know they are in for something unique
and exciting when they buy this product. He uses great adjectives to describe his
snack, and promises a memorable experience.
Victor Camarillo @ http://vegasvicphoto.blogspot.com/ statement is short, but to the point. He doesn’t use a lot of big words or offer an
elaborate story to promote his product. The marketing text mentions that jargon
mission statements often confusing and misleading. Victor states that his
product uses premium ingredients and will be on your mind the whole time. Those two statements makes me want to go out
and buy the snacks right now. I also
think he has a catchy name for his product.
I think Alexandria Espinoza @ http://xandriamariefashion.blogspot.com/ has a great business mission statement too. She challenge consumers to take part of the adventure
and the experience of Spain.
Alexandria uses words like exotic and mystery to entice every adult to buy her
snacks. She also offers other flavors
for you to look forward to and enjoy.
Her statement feels right, and seems like a great marketing tool for the
Phineas Fogg brand.
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