In accordance with Armstrong & Kotler,“A brand ‘s value proposition is
the set of benefits or values it promises to deliver to consumers to satisfy
their needs.” (Marketing: An Introduction p.9) This statement is
very significant, especially when it comes to marketing a product. Weeping the
benefits from purchasing Bangkok Bites
may determine if the customer will return and tell others. Features may not be substantial when it comes
to food products. They are mainly sought out after in purchasing cars, electronics,
and appliances. Never the less, “A company might try modifying the
product- changing characteristics such as quality, features, style, or packing
to attract new users and to inspire more usage. It might improve the product’s
quality and performance-its durability, reliability, speed, and taste. (p.263)
Phileas Fogg’s Bangkok
Bites is healthy for you because it is made from real chicken breast. It is
a great source of protein, but without the carbs. It also provides B vitamins,
selenium and other nutrients without the additives. It is fantastic with beer
and other spirits at bars and parties.
These benefits draw in customers.
Armstrong and Kotler states “ makers of consumer food and household products
introduce new flavors, colors, scents, ingredients, or packages to enhance
performance and revitalize consumer buying.” (p.263) Bangkok Bites
feature three flavors and comes in three different sizes. Thai, curry, and Thai
peanut flavored chicken. These meat base treats offers a wide variety, and
makes you yearn for more. We offer the 1.75 oz bag for on the go, for only
$0.99, the 3.25 oz bag for those who want a light snack for $1.99, and the
party bag, which is 12 ounces to share with friends for a bargain price of $5.99.
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