Week 5 EOC: Social Networks and Job Hunting

               Week 5 EOC: Social Networks and Job Hunting 

            When it comes to Facebook, I’ve never thought of it as being a tool for finding new employees. I always have thought it as being a social network where you can reunite with old friends and keep in touch with out of town family members. But since there are millions of people using Facebook anyway, what could be a better way  than to find a job on the site.

            According to Joe Light from The Wall Street Journal, “ The site have eliminated recruiters spending on job boards which can charge a few hundred dollars per job posting, depending on volume.” ( The Wall Street Journal p. 1 ) That benefits in itself , makes it an economic  and easy way  for employers to post  more of their opportunities.  Jenny DeVaughn, manger of social media and  employment branding states that, “The majority of social-media traffic to Waste Management Inc.’s careers website comes from Facebook, beating out LinkedIn.”  ( The Wall Street Journal p. 1 ) The link is still in its infant stage and is already blowing out the competition. It seems like the site is beneficiary to both employees and employers.

            Facebook is also consider a brand ambassador. Gary Armstrong and Philip Kotler states that :

Marketers select their brand ambassadors very carefully, based on customers devotion to a brand and the size of their social circles. They sometimes search blogs and online network to identify individuals who are already functioning as brand advocates. Once selected the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live, events, and online social media. ( Marketing An Introduction  p. 143 )  Marketers know that a social network like Facebook has the recognition and global status to attract people from all walks of life. Choosing Facebook Inc. to find employment is not only convenient, but a grandiose idea.

Week 4 EOC: Building Business-to-Business

                         Week 4 EOC: Building Business-to-Business 

            There are many differences between consumer and business marketing. According to Armstrong & Kolter ,” Business purchases often involve large sum of money, complex technical and economic considerations,  and interactions among many people at many levels of the buyer’s organization.” (Marketing: An Introduction 10^th Edition , Armstrong/Kotler P. 160) On the other hand, Asifo Shah states that “the consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants.” (http://ezinearticles.com/?Factors-Affecting-Consumer-Behavior&id=4602848). Basically, consumer purchases are base on emotion and a business purchases are base on logic. Those factors are taken into consideration when marketing these two groups.

            Business marketing focuses on features of the product and involves no personal emotion in the purchasing decision. .  Ajaero Martins states that “marketers sells the commodities to organizations or companies, such as to a business dealer so that they can resell the commodities as well and turn in profits.”  (http://www.strategicbusinessteam.com/small-business-marketing-strategy/business-to-business-vs-business-to-consumer-marketing-what’s-the-difference/)

This particular market is very knowledgeable and concentrates on how the product or service save them time, money, and resources.  

            When it comes to consumer marketing, you want to focus on the benefits of the product. Consumers like variety and convenience when buying products. Online shopping, and purchasing merchandise at different stores offers them a wide selection and makes the feel comfortable and in control. Most do not like long marketing messages. They don’t have time for extensive pitches. They are more concern about their own benefits the product will give them. A lot more emotion is involves when consumers purchases products. They have a tendency to get more attached to their products than businesses do.

            Most likely, a business to business client would be interested in the feature of the product that makes the client want the item. A business to consumer client would be interested in the satisfaction the product or service gives. Marketers need able to understand what both markets need, in order to make an effective decision.

            

Week 3 EOC: My Demographics

                         Week 3 EOC: My Demographics   

In marketing  a  product  or  a  service,  demographics  means  a  lot. It is  always  important  to  know  who  your  target  customers  are. Their  are  many  different  age  groups, nationalities,  locations,  and  genders  to  consider  when  pitching  consumer  goods.  In  the  U.S,  it  is  easy  to  display demographics in three generation  groups. They  are  the  baby  boomers,  generation X,  and  the  millennials.  I  am  apart  of  the  generation x  category  and  for  the  most  part, I  agree  with  the meaning of gen X.

            According  to Armstrong & Kotler,  “Gen Xer  are  a  more  skeptical  bunch.  They  tend  to  research  products  before  they  consider  a  purchase,  preferring  quality  over  quantity,  and  they  tend  to  be  less  receptive  to  overt  marketing  pitches.” (Marketing An Introduction p73) That  quote  is  so  true.

            I  can  remember  buying  my  first  new  automobile.  I  was  looking  for  something  in  the  price  range  of  $25,000  to $35,000,  good  on  mileage,  high  performance and  most  important  reliable.  I  must  have  read  every  Consumer  Report,  Road & Track magazine  I  could  find. I  purchase  a  Kelly Blue Book  to  make  sure  the  dealer  won’t  beat  me  on  the  price. I went  on  the  internet  and  did  research  on  the  top  ten  most  reliable  cars.  I  even went  to  job  and  got  advice  from  some  of  my  co-workers,  who  claim  to  be  car  experts.  After  gathering  all  my  information, I  knew  what  I  wanted.  I  bought  me  an  Acura.  At  the  time  Honda  was  the  number  one  selling  mid-size  car  in  America.  And  since  Honda lack  style  and makes  Acura  with  style,  I  couldn’t  go  wrong.

            I  have  had  my  car  for  over  eight  years now,  and  besides  getting  an  oil  change  and  new tires,  It  has  never  been  in  the  shop  for  anything. The  Generation  X  in  me  was  happy  for  my  extensive  research.

Week 3 EOC: Making Money for Good

                          Week 3 EOC: Making Money for Good   

            Companies  that  seems to  provide good customer  service,  sell desirable products , or are innovative  are  the  ones  that  have  longevity.  Nestle is an  profitable  corporation  that defines  what  it  means  to  make  money  for  good.

            The  Anglo-Swiss  Condensed  Milk  Company  was  founded  by  Charles  Page,  George  Page,  and  Henri  Nestle  in  1866  manufacturing  sweet  milk  and  milk  chocolate. In 2011 Fortune  Global  500 states “Food edged out energy in last year’s corporate profits race. Thanks to an asset sale, Swiss giant Nestlé was the most profitable company,followed by Gazprom and Exxon Mobil." (http://money.cnn.com/magazines/fortune/global500/2011/snapshots/)

The  ranking  do  not  surprise  me.  Nestle  has  made a  long  list  of  products  that  can  be  found  in  just  about  every  home.  Their  brands  include everything  form  milk  chocolate,  cereals,  coffee,  water,  Nestle  Quick,  to  frozen  food  products  like Lean  Cuisine,  Hot  Pockets,  and  Tombstone  Pizza. 

            Nestle  is  also  a  company  that  shows  it’s  concerns  in  medical  nutrition.

 The  food,  drink,  and  tobacco  giant states:

In June 2012 Nestlé Health Science organized a Satellite Symposium at the annual meeting of Health Technology Assessment International (HTAi) to show that there are good reasons for medical nutrition to be considered in HTA.

The symposium was successful in raising awareness about the effectiveness of medical nutrition, and it showed that medical nutrition offers value-for-money in a healthcare environment.(Product Development | Nestlé Globalwww.nestle.com › Home › R&D).

A  company  that  shows  they  care  about  their  consumers  health  will  always  continue  to  prosper  and  maintain  their  customers. We don’t  forget.

 Nestle  also continues  to  make nutritious breakfast  cereal  for  millions  of  families  everyday. According  to  Reuters,” Nestle  SA  and  General  Mills  Inc  will  cut  sugar  and  salt  in  the  children’s  breakfast  cereals  they  jointly  market  outside  North  America,  the  latest  attempt  by  major  food  companies  to  respond  to  health  concerns.” (http://www.moneycontrol.com/company-article/nestleindia/news/NI.) They  know it  is  important  to  provide  health  and  nutrition  to  children  all  around  the  world.  Their  responsibility and compassion to  their  customer are  reasons  why  they  have  been  around  and  will  be  around  for  decades  to  come.