Week 2 EOC: Boston Consulting Group- Video
Games
Video game and their systems has been on the top
of every child and young adult’s list for home entertainment since the early
80’s. With the rapid advancement in technology and the growing demand, it is
hard not to find a home without some kind of game system. According to Kotaku’s editor Luke Plunkett, “
Nintendo DS has sold 43.1 million units, PS3 sold 13.5 million, Wii with 30.4
million, and Xbox 360 sold 21.9 million”(http://kotaku.com/5688144/so-how-many-consoles-have-been-sold-in-the-us-this-generation).
Even with these astounding figures,
video game industry has taken a dive since March of 2012, and in my opinion it will only get
worst. I’ve put together a BCG analysis
of the video game market with an
explanation of why I chose their category.
For
the Xbox, I put the company in the cash cow box. Bill Gates predicts the disc-free
Xbox 360 with no HD DVD, and no Blu-Ray. He states “it will be 10 times better
in terms of the visual realism, the speed, and the depth of what you can do” (http://www.xb360info.com/xbox/news/184)
. With Gates vision, the popular Kinect,
and the ever so popular Xbox Live, the
system should maintain its place in the gaming world. Popular video games like
Modern Warfare 3, Skyrim, and Call of Duty: Black Ops 2 will ensure that .
The
PlayStation 3 is definitely dog status. There is nothing new and exciting about
this company. They are maintaining their
prices on the system, and if it wasn’t for the built in Blu-Ray player, no one
would even want one. Sony is also in
bankruptcy troubles with it’s declining sells in its products and no innovating ideals for the company.
As
for the Nintendo Wii, I am going to have to put that in the question mark
category. Columnist Richard George said “ Sales are down. Game
releases are at an all time low. With the only
The Legend of Zelda: Skyward Sword on the horizon, and almost nothing
else announced for North America, what’s
next (http://www.ign.com/articles/2011/03/08/nintendo-wiis-future-is-strong)? What’s next is Nintendo needs to hurry up and
bring out the Wii U system before Wii forget about them.
Games
that is downloaded to your smart phone and IPads is put into the star box. Just
about everyone has a smart phone or an IPad these days and by purchasing these
games and downloading it to your device is
easy and very convenient. These games are very inexpensive and
can contain the same level of
graphics, fun, and entertainment.
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