Week 4 EOC: Building Business-to-Business

                         Week 4 EOC: Building Business-to-Business 

            There are many differences between consumer and business marketing. According to Armstrong & Kolter ,” Business purchases often involve large sum of money, complex technical and economic considerations,  and interactions among many people at many levels of the buyer’s organization.” (Marketing: An Introduction 10^th Edition , Armstrong/Kotler P. 160) On the other hand, Asifo Shah states that “the consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants.” (http://ezinearticles.com/?Factors-Affecting-Consumer-Behavior&id=4602848). Basically, consumer purchases are base on emotion and a business purchases are base on logic. Those factors are taken into consideration when marketing these two groups.

            Business marketing focuses on features of the product and involves no personal emotion in the purchasing decision. .  Ajaero Martins states that “marketers sells the commodities to organizations or companies, such as to a business dealer so that they can resell the commodities as well and turn in profits.”  (http://www.strategicbusinessteam.com/small-business-marketing-strategy/business-to-business-vs-business-to-consumer-marketing-what’s-the-difference/)

This particular market is very knowledgeable and concentrates on how the product or service save them time, money, and resources.  

            When it comes to consumer marketing, you want to focus on the benefits of the product. Consumers like variety and convenience when buying products. Online shopping, and purchasing merchandise at different stores offers them a wide selection and makes the feel comfortable and in control. Most do not like long marketing messages. They don’t have time for extensive pitches. They are more concern about their own benefits the product will give them. A lot more emotion is involves when consumers purchases products. They have a tendency to get more attached to their products than businesses do.

            Most likely, a business to business client would be interested in the feature of the product that makes the client want the item. A business to consumer client would be interested in the satisfaction the product or service gives. Marketers need able to understand what both markets need, in order to make an effective decision.