Week 3 EOC: My
Demographics
In
marketing a product
or a service,
demographics means a lot.
It is always important
to know who
your target customers
are. Their are many
different age groups, nationalities, locations, and
genders to consider
when pitching consumer
goods. In the
U.S, it is
easy to display demographics in three generation groups. They
are the baby
boomers, generation X, and
the millennials. I
am apart of
the generation x category
and for the most part, I
agree with the meaning of gen X.
According to Armstrong & Kotler, “Gen Xer are a
more skeptical bunch.
They tend to
research products before
they consider a
purchase, preferring quality
over quantity, and
they tend to
be less receptive
to overt marketing
pitches.” (Marketing
An Introduction p73) That
quote is so
true.
I
can remember buying
my first new
automobile. I was
looking for something
in the price
range of $25,000
to $35,000, good on
mileage, high performance and most
important reliable. I must have
read every Consumer
Report, Road & Track magazine I
could find. I purchase
a Kelly Blue Book to
make sure the
dealer won’t beat
me on the
price. I went on the
internet and did
research on the
top ten most
reliable cars. I even
went to
job and got
advice from some
of my co-workers,
who claim to be car
experts. After gathering
all my information, I knew
what I wanted.
I bought me
an Acura. At
the time Honda
was the number
one selling mid-size
car in America.
And since Honda lack
style and makes Acura
with style, I
couldn’t go wrong.
I
have had my
car for over
eight years now, and
besides getting an oil change
and new tires, It has never
been in the
shop for anything. The
Generation X in
me was happy
for my extensive
research.
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