I can
remember five years
ago In Indiana
when I had
the ambition and the means to
purchase a Rolex watch.
There were many
high-end jewelry stores
in the Chicago land area
that sell these watches, but
I decided to
try James & Sons Jewelers.
That turned out
to be an
excellent decision.
According Armstrong/Kotler, “Customers
form expectations about
the value and
satisfaction that various
market offerings will
deliver and buy
accordingly. Satisfied customers buy again
and tell others
about their good
experience” (Marketing An Introduction 7). This
is exactly what happened
to me. As
soon as I entered
the store, I was immediately
greeted by a
sales person and
was offered some
champagne. They had
no ideal if
I was going
to purchase something
or not. I told the
saleslady that I
was interested in
purchasing a Rolex
watch and told
her my price
range. She begin
showing me their
selection, and explaining
the functions of
the various watches.
I was over whelm
and she knew
it. So she
ask me to point
out the ones
I like, then
she took them
out the display
case and had
me to try them
on. She was
extremely patient with
me throughout the
whole process; offering me
more drinks, getting
to know who I
am and
figuring out what
watch best fits
me, and giving
her expert opinion.
Finally, after an hour has
past, I made
my decision. I got
the Rolex Datejust
with the white
gold bezel and
black face with
10 diamonds on
it. She explained
detail by detail
of the warranty,
the appraisal process,
and their lifetime
cleaning policy. All the
salespersons even took a picture
of me with
the watch and posted
it on their wall.
All the customers
was looking at
me because they were
treating me like
a celebrity. It was
a rememberable buying
experience.
Their are
many jewelry shops
that sale Rolex
watches in Vegas,
but if I
get the urge
and have the
money to buy
another Rolex, I’m
flying all the way
back to Northwest
Indiana and purchase
mine from James &
Sons for their
superior customers service.
No comments:
Post a Comment