Week 5 EOC: Social Networks and Job Hunting
When
it comes to Facebook, I’ve never thought of it as being a tool for finding new
employees. I always have thought it as being a social network where you can reunite
with old friends and keep in touch with out of town family members. But since
there are millions of people using Facebook anyway, what could be a better
way than to find a job on the site.
According
to Joe Light from The Wall Street Journal, “ The site
have eliminated recruiters spending on job boards which can charge a few
hundred dollars per job posting, depending on volume.” ( The Wall
Street Journal p. 1 ) That benefits in itself , makes it an
economic and easy way for employers to post more of their opportunities. Jenny DeVaughn, manger of social media
and employment branding states that, “The majority of social-media traffic to Waste Management
Inc.’s careers website comes from Facebook, beating out LinkedIn.” ( The Wall Street Journal p. 1 ) The
link is still in its infant stage and is already blowing out the competition. It
seems like the site is beneficiary to both employees and employers.
Facebook
is also consider a brand ambassador. Gary Armstrong and Philip Kotler states
that :
Marketers select their brand ambassadors very carefully,
based on customers devotion to a brand and the size of their social circles.
They sometimes search blogs and online network to identify individuals who are
already functioning as brand advocates. Once selected the ambassadors are
trained with real brand knowledge to go along with their passion for the brand.
The ambassadors then tap into friends, family, groups, and broader audiences
through personal conversations, blogs, live, events, and online social media. ( Marketing
An Introduction p. 143 ) Marketers know that a social network like
Facebook has the recognition and global status to attract people from all walks
of life. Choosing Facebook Inc. to find employment is not only convenient, but
a grandiose idea.
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