Week 5 EOC: Social Networks and Job Hunting

               Week 5 EOC: Social Networks and Job Hunting 

            When it comes to Facebook, I’ve never thought of it as being a tool for finding new employees. I always have thought it as being a social network where you can reunite with old friends and keep in touch with out of town family members. But since there are millions of people using Facebook anyway, what could be a better way  than to find a job on the site.

            According to Joe Light from The Wall Street Journal, “ The site have eliminated recruiters spending on job boards which can charge a few hundred dollars per job posting, depending on volume.” ( The Wall Street Journal p. 1 ) That benefits in itself , makes it an economic  and easy way  for employers to post  more of their opportunities.  Jenny DeVaughn, manger of social media and  employment branding states that, “The majority of social-media traffic to Waste Management Inc.’s careers website comes from Facebook, beating out LinkedIn.”  ( The Wall Street Journal p. 1 ) The link is still in its infant stage and is already blowing out the competition. It seems like the site is beneficiary to both employees and employers.

            Facebook is also consider a brand ambassador. Gary Armstrong and Philip Kotler states that :

Marketers select their brand ambassadors very carefully, based on customers devotion to a brand and the size of their social circles. They sometimes search blogs and online network to identify individuals who are already functioning as brand advocates. Once selected the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live, events, and online social media. ( Marketing An Introduction  p. 143 )  Marketers know that a social network like Facebook has the recognition and global status to attract people from all walks of life. Choosing Facebook Inc. to find employment is not only convenient, but a grandiose idea.