The Marketing logic by which the company hopes to create
customer value and achieve profitable customer relationship describes
marketing strategy, according to Armstrong and Kolter. (Marketing: An
Introduction p. 49) They also state that
guided by marketing strategy, the company designs
an integrated marketing mix made up of factors under its control- product,
price, place, and promotion. (Marketing:
An Introduction p. 50) The four Ps of
marketing are vital for Bangkok Bites
success. They are the main ingredients for the brand to achieve maximum sales
and profits.
The product is Phileas
Fogg’s Bangkok Bites. They are
Thai-chicken flavored jerky snacks, and they go great with beer and other
spirits. Sport fans will love them. One bite will automatically take you on an
adventure through the enchanting country of Thailand.
The price ranges
from $1.99 for a 3.25 ounce bag to $5.99 for a 8.25 ounce bag. They are
considerably lower than the competition, and delivers an exciting experience in
every bite.
The Phileas Fogg
brand will target local bars and casinos because we know lots of people go to
those places to drink and watch their favorite team. We will encourage them to
carry our product because we believe it will increase their alcohol sales.
Our promotion
strategy is simple. Launch commercials and ads that combine professional
football and Phileas Fogg’s world traveling adventures. Our goal is to create
more fun for sports fans.
CONTENT AWARE
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