Business Mission Statement

  It is always important and imperative to understand your mission statement for your new products you are lunching. According to Armstrong and Kotler, "mission statements have largely devolved into flat- head jargon. Almost no one can figure out what they mean."( Marketing an Introduction p.41) I want my mission statement to engage consumers to indulge in my treats, while understanding my objectives for the product. Phileas Fogg's Bangkok Bites are delicious Thai chicken jerky treats that go well with beer and wine. They are great at home, local bars, and casinos. Your taste buds and imagination will come alive when you consume these high protein snacks. One bite, and you are immediately transported to the enchanted city of Bangkok, experiencing excitement and adventure it has to offer.

     The two authors also states, “the company’s mission should be market oriented, realistic, specific, motivating, and consistent with the market environment.”   (Marketing: An Introduction p. 61)  Here at Phileas Fogg’s we specifically make snacks for the mature adult. We mostly target bars and casinos because these meat treats go well with alcohol. We believe when an establishment carry our products, they are doing themselves a favor. Not only are Bangkok Bites grandiose, they keep the customer thirsty for their beer of choice.