Product

     Armstrong and Kolter defines “product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.” ( Marketing: An Introduction)The definition sounds simple, but according to the text it isn’t.

     The product I’m launching is Phileas Fogg’s Bangkok Bites. They are chicken jerky  treats for the mature adult because they go great with your favorite beer or spirit. The authors also writes  “rather than lowering prices, many food makers are instead pointing out the value of their products as compared to eating out. “ (Marketing: An Introduction p.27) My meat snacks will be a want as much as a need. Those who try them will crave these high protein treats every time they watch their favorite team.  The value that Phileas Fogg’s offer is like no other.  These snacks are made with real chicken, high in protein,  and it comes in three flavors: Thai-chicken, curry, and Thai-peanut flavored.