Promotion

Armstrong and Kolter defines promotion as “activities that communicate the merits of the product and persuade target customers to buy it. “  (Marketing: An Introduction p. 54)  And although the sale of merchandise through advertising, publicity, or discounting is the most common method to promote a product, I intend on using professional football and Phileas Fogg’s world travel to help promote Bangkok Bites.  

     In 2009, Anheuser-Bush launched the Bud Light Fan Club, a promotion that included 27 different color combinations of its cans in college team colors. (Marketing: An Introduction p. 204) Anheuser-Bush stated “they wanted to create more fun for sports fans.” (Marketing: An Introduction p. 204)  That is the experience that the Phileas Fogg brand wants to imitate. We will launch commercials and ads that combine both NFL Football and Phileas Fogg’s  great travel adventures.